An organization can now understand how it is understood by AI systems.
For decades, organizations have built their presence: websites, publications, registries, content. That presence was designed to be understood by people, then interpreted by search engines.
Conversational AI systems read it differently: they build a representation from the information they can access, then return it.
Observing this reconstruction allows an organization to base its decisions on findings established through structured observation, rather than on assumptions.
OMINA establishes how an organization is represented in AI systems and identifies the elements through which this representation can be understood.
The structure of the reconstructed representation: what is understood, from which information, and what remains absent or ambiguous.
The structured account of the OMINA observation: observed elements, associated evidence and limits of interpretation. Every conclusion remains linked to the observed elements that ground it.
Multi-brand and multi-entity organizations: adapted arrangements available on request.
What the reconstructed representation reveals, and what it allows to be concluded.
The OMINA reading: what the reconstructed representation reveals and what it genuinely allows to be concluded.
The orientations established from this reading: priorities, points of attention and indicative horizons. Decisions and their implementation remain the organization’s own.
An OMINA engagement bears on a designated entity, following an observation protocol defined by the OMINA methodology.
It produces a structural reading of the way this entity is reconstructed in the information systems used by artificial intelligence.
OMINA establishes how the organization appears in AI systems and identifies the elements that contribute to this representation.
OMINA analyses the structure of the representation and identifies its significant elements.
Orientations may be established from this reading. Your organization decides and implements; OMINA can then observe the evolution again.
An observation is valid for the window that produced it; it does not establish a trend.
An engagement does not produce a ranking of organizations, does not turn analyses into competitive comparison, does not promise any appearance in the responses of AI systems, and undertakes no action aimed at modifying the observed conditions. It does not assess the performance, the reputation or the activities of the organization.
OMINA does not optimize the way your organization appears in the responses of AI systems, and makes no such promise. OMINA establishes what is fragile, where it comes from, what should be addressed first and on what horizon. Implementation belongs to your organization. A structural re-evaluation then makes it possible to situate the evolution.
An OMINA engagement begins with the description of your organization.
A first written exchange, with no commitment.
You will be informed of OMINA’s publications and of the progress of the study on one hundred companies. Nothing else.